Why does FertilityFriend.com have no ads? How is this site supported?
We consciously decided when FertilityFriend.com was first introduced in 1998 that the site would not be supported by third party advertising or affiliates for several reasons:
Privacy & Health Data
Protecting the privacy of our members is a vital part of our ethics. Trying to conceive is a very private matter, for both professional or for family related reasons. We could not permit the presence of third party advertisers or affiliates who could follow and compromise the privacy of our members. Similarly our operation procedures and our community have all been enhanced to respect the privacy and security of our members.
Independence & Impartiality
We did not ever want our own integrity to be compromised by accepting revenue from advertisers promoting particular products and services targeted to women who are trying to conceive or pregnant. We solely focus on providing the best independent charting service and education.
Best Ethics & Clear Funding
Refusing this revenue allows us to offer an unbiased, ad-free environment. Fertility Friend is entirely supported by our VIP members. We focus on providing the very best service to our members via technology, careful scientific analysis and education.
Focus on Your Goal:
On an advertising supported website/App/product YOU are the product and you are sold to advertisers/sponsors. Ultimately the real customers of these services are their advertisers/sponsors.
FertilityFriend.com product is its service. You are the customer and we are focused on your goal, getting pregnant.
Your support is used to develop better tools to help you in your journey. It is clear and easy to understand.